We are looking for a results-driven senior marketer who will be responsible for leading the strategic direction and execution of digital initiatives to drive awareness, consideration and user acquisition for BUX.

The ideal candidate will have a deep understanding of digital marketing channels mix, marketing funnel and a proven track record of delivering measurable results (CAC/LTV, ROAS).

You will have a unique opportunity to operate with large budgets and position BUX as the #1 destination in the Netherlands for everyone who wants to grow their wealth. BUX is a subsidiary of ABN AMRO Bank.

What you will do

Areas of ownership:

• Digital marketing strategy development and execution
• Campaign and Performance Management
• Budget and Agency management

As part of this role, we expect you to:

• Take a leadership role in developing and implementing comprehensive digital channel roadmaps aligned with overall marketing objectives
• Define digital channel mix and use data to continuously optimize marketing expenditure on campaigns
• Drive the integration of paid social, paid search, and display advertising into a cohesive, cross-channel approach
• Implement a continual test-and-learn approach to all performance marketing activities to maximize campaign effectiveness
• Iterate on the technical stack that BUX uses for marketing to improve tracking, attribution and automation
• Analyze performance to understand the effectiveness of each campaign and drive continuous improvement
• Serve as the primary point of contact with our digital media agency and collaborate closely to ensure alignment with our marketing goals
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing

What you need to succeed

• Minimum of 7 years of experience in performance marketing, with a track record of success in senior leadership roles
• Strong affinity for mobile apps
• Deep understanding of the ad-tech ecosystem (tracking, tooling, implementation etc.)
• Proven experience in managing large-scale digital marketing campaigns and budgets
• Hands-on experience in various digital marketing channels and platforms
• Prior experience with establishing and managing relationships with key vendors and partners. Extensive network in the mobile marketing space is a plus.

How we hire

To learn more about our approach to hiring and how to prepare for your interviews, check out our How we hire section.

Adjustments for the hiring process

We want you to feel empowered to show your best self during the application process. If there's anything we can do to accommodate you better (interview timing, place, etc), please let us know in your application form.

Our benefits

• International and fun work environment
• Company pension plan
  
• Flexibility is at our core, we offer a hybrid work environment (1-3 days at the office)
• Working from home & travel allowances
• Learning budget and full access to our learning and development platform
• A1 Dutch language course for you (and your partner)
  
• Delicious lunches at the office
• The possibility to work from abroad for 1 month every 12 months
• Take care of your mental and emotional well-being with unlimited appointments with psychologists or coaches through OpenUp
• Regular team gatherings and fun company events

BUX for everyone

At BUX, we’re committed to making investing accessible and affordable for everyone through our intuitive app. We believe that a diverse team with a range of backgrounds, skills, and perspectives is key to achieving this mission. By embracing diversity, we strengthen our ability to innovate and serve our customers better.

To fully benefit from our diversity, it’s essential that everyone feels safe, included, and valued. We are dedicated to creating a workplace where each of us can bring our full selves to work and contribute to our shared goals.

Department

Marketing

Locations

Amsterdam

Remote status

Hybrid Remote

Employment type

Full-time

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