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Team Lead CRM (all genders) - Maternity Cover

Urban Sports Club

Urban Sports Club

Berlin, Germany
Posted on Friday, January 19, 2024

The opportunity

We are looking for an experienced and motivated CRM Lead to support our team in Berlin, Germany. Your responsibility will be to drive customer engagement, retention and growth through multi-channel customer journeys and campaigns. Join our team and help us continue to inspire people to lead an active and healthy life.

Your responsibilities

  • Support the definition and execution of our retention marketing strategy and manage implementation in all markets
  • Plan and execute global acquisition campaigns against pre-set objectives
  • Build and launch new campaigns across all platforms channels (push, email, in-apps, etc.)
  • Ensure a smooth collaboration with our main stakeholders groups i.e. Product & Tech, Customer Care with the goal to optimize our member’s experience across all our platforms
  • Work closely with the Data & Analytics team to pursue a strictly data driven approach by testing and implementing always against a defined set of KPIs
  • Communicate and engage with various managerial stakeholders from Marketing, Sales, Product, Partner Management and Customer Care
  • Mentor and guide the CRM team (2 FTE) and support the local teams in their CRM efforts
  • Be on track of all CRM related topics and trends (including GDPR) and ensure all needed implementation are done

What you need to succeed

  • You have gained 5+ years of experience both hands-on and strategic in CRM in a multi-cultural environment
  • You have worked in tech companies, ideally scale-ups or within sports
  • You have already gained some people management experience
  • You have excellent communication skills with both internal & external stakeholders
  • You have already implemented a new CRM vendor solution in the past and are able to support the evaluation and implementation of a new one
  • You have hands-on technical skills with CRM platforms such as Airship, Hubspot, Braze and similar
  • You are skilled in using data tools in order to create proper data reporting of your activities (e.g. Excel, Looker, Metabase)
  • You have proven analytical and problem-solving skills

Our offer to you

  • We’re working in hybrid mode offering you flexibility to work onsite and from home
  • WorkOUT Life Balance: 30 days paid vacation per year, flexible working hours, free access to our Employee Assistance Program, plus up to 3 months of remote working from anywhere in the EU, desk swap policy allowing additional remote working time from our other European offices
  • Regular team events and other initiatives helping employees to stay productive, healthy and engaged during hybrid mode
  • Personal development perks including an annual budget for books and online trainings, regular internal trainings, German and English language classes
  • Many additional perks including: choice of computer/technology, dog-friendly workplace, fully equipped kitchens with healthy snacks & beverages, employee referral bonuses, private pension with employer contribution, and more
  • A free Urban Sports Club L Pro Membership

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).