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Senior Technical CRM Manager



Berlin, Germany
Posted on Wednesday, May 8, 2024

As an Embedded Technical CRM Manager, you’ll be part of our Europe Go To Market team of experts, helping them to translate their outbound communication project ideas into technical actionable items; while coordinating with them how to execute their vision within the available communication tools at SumUp, especially our Salesforce Marketing Cloud platform.

The European Go to Market Team is responsible for handling all activities related to CRM management related to SumUp European customers. This team is deeply focused on end-to-end flows, that involve acquisition, support, surveys, churn, customer success and any other relevant aspect of the customer relationship management required for SumUp's successful operations within the EU territory.

You will be the bridge between business and platform, acting as your team facilitator when it comes to outbound communication projects and coordinating with the Communication Platform Squad new required features for the greater good of your team, as well as SumUp's overall outbound communication processes. Communication Platform is an infrastructure team that owns the tools and services SumUp uses to send outbound messages at scale. We build tools and services that enable our internal users to create targeted audiences and send personalised, relevant messages. Salesforce Marketing Cloud is at the centre of our setup, and we have all the studios available to the organisation, using the following channels: Email, SMS, Mobile Push, In-app, Mobile Inbox and WhatsApp.

What you’ll do

  • Be part of planning and design sessions with Europe GTM Leadership to capture their project vision and help them translate it into technical requirements

  • Provide insights about the Platform to stakeholders, sharing knowledge about what is feasible or not, and what could be the best way to accomplish their goals

  • Focus on coordination and implementation of priority tickets/projects defined within the team development cycle

  • Provide support when needed for other team members regarding Salesforce Marketing Cloud activities

  • Do reports and manage expectations with the Europe GTM Leadership team and your Chapter

  • Monitor the system regarding Europe's outbound communication operations and promptly report issues to prevent escalations

  • Give mentorship

You’ll be great for this role if

  • You have worked with Salesforce Marketing Cloud for at least 2 years as an administrator, and have in-depth knowledge of the underlying cross-channel contact infrastructure and management within a multi-business unit structure

  • You have experience working with different stakeholders and being able to immerse yourself into business discussions without losing focus on the technical requirements that need to be addressed for the business goals to be achieved

  • You are capable of prioritising and coordinating your tasks almost autonomously requesting aid when necessary

  • You know how to work with the Marketing Cloud Studios for segmentation operations, personalization, multi-channel management and Landing Pages; and you’re confident in recommending which Studios and features to use, and discussing considerations with your Team and Chapter colleagues

  • You are proficient in SQL and AMPscript for dynamic content, segmentation, data and reporting operations. An understanding of SSJS is also desired for a proper understanding of more complex integrations

  • You enjoy creating documentation to share your solutions within an organisation – it’s a bonus if you’ve used Jira and Confluence

Why you should join SumUp

  • 🌍 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup

  • 🌈 Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

  • 📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education

  • 🚀 Enrolment onto our VSOP program: You will own a stake in SumUp’s future success

  • 💶 A corporate pension scheme where we match up to 20% of your contributions

  • 🔄 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with SumUp

  • 🔗 Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team

  • 🚵🏾‍♂️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.