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Data Analyst (Digital Marketing)



Marketing & Communications, IT, Data Science
Santiago, Santiago Metropolitan Region, Chile
Posted on Friday, April 19, 2024

We believe in the everyday hero. Those who have the courage to follow their passion and who have the strength and determination to realize their dreams.

Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that small business owners can be successful doing what they love.

Role Description

As a Digital Marketing Data Analyst, you will be responsible for extracting and validating learnings from OM campaigns and experiments by tracking and monitoring the impact in all of the unit economics dimensions and analyzing them to produce insights and recommendations.

Key Responsibilities

  • Create models that track financial performance and acquisition KPIs, such as recurring revenue, payback, lifetime value or customer acquisition cost.

  • Maintain and improve our OM data sources and work with analytics engineers to build new ones.

  • Ensure the accuracy and consistency of the numbers used to make decisions and validate the impact of initiatives.

  • Monitor and track the impact of experiments in the unit economics and other relevant metrics.

  • Provide detailed analysis on different dimensions, such as demographic, time-bound cohort, by use case, etc. to inform targeted strategies.

  • Produce growth/market level data analyses or scenario simulations to support strategic decisions such as value proposition pricing and packaging experiments.

  • Leverage insights from data analysis to propose strategies for enhancing business results.

  • Provide leadership in testing new value propositions, bundling/packaging options, pricing mixes, and communication strategies to efficiently target different market segments.

You’ll be great for this position if:

  • Highly proficient in Excel, SQL and Python.

  • Hands-on experience in developing advanced dashboards following industry best practices, preferably using Tableau.

  • You have a clear understanding of how unit economics work, its impact on the financial outcomes, and ideally have experience with forecasts modeling.

  • Understanding of statistical concepts and techniques such as regression, distributions, hypothesis testing and sampling.

  • Understanding of machine learning concepts and techniques, such as regression, classification, and clustering.

  • Knowledge of web analytics tools (e.g., Google Analytics, Adobe analytics, Matomo)

  • Strong analytical, problem-solving, and project management skills.

  • Excellent communication and collaboration abilities, with a knack for working effectively across functions.

  • Creative and critical thinking skills, coupled with a results-driven attitude and an inquisitive nature.

  • Engineering or business related degree, with interest in Growth and digital marketing.

Team Description

As part of the Digital Marketing team, you’ll play a key role in SumUp’s growth in Chile. We’re a diverse group working within the Growth team. Together, we devise innovative strategies to grow SumUp by attracting new merchants. If you’re moved by empowering small business owners around the world, we’d love to hear from you.

Why join SumUp

  • The opportunity to be part of a revolution in the LatAm payments industry!

  • You’ll have the freedom to drive your career, own projects and make an impact across the company

  • Empowerment to do great things and the opportunity to leave your mark

  • An amazing team and work-environment, that works with passion, purpose and high-output

  • Flexible working hours

  • Transport and meal bonuses

  • Rewarding compensation

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.