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Senior Manager Marketing Analytics (m/f/d)



Marketing & Communications, Data Science
Berlin, Germany
Posted on Thursday, October 19, 2023

The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms. It is focusing on understanding the journey of (potential) customers and on optimizing the customer experience across all touchpoints.

We are seeking an experienced, highly analytical and tech-savvy Senior Manager Marketing Analytics to join our dynamic marketing team. The successful candidate will play a pivotal role in driving data-driven decision-making and optimizing marketing strategies to enhance overall business performance. The Senior Manager Marketing Analytics will be responsible for interpreting complex data sets, identifying trends, and providing actionable insights that contribute to the achievement of marketing objectives.

This role is fundamental to help scaling our business in an effective and efficient manner. It will be reporting directly to the CMO and will have the perspective to build an own team as we grow further. Marketing is the biggest investment position in our budget and thus this role is really important in the wider company context.

Your Responsibilities
  • Data Analysis and Interpretation:

    • Conduct in-depth analysis of marketing data, including campaign performance, customer behavior, and market trends.

    • Set-up and run A/B testing in close collaboration with the respective teams.

    • Translate complex data sets into meaningful insights and actionable recommendations for marketing strategies.

  • Own and optimize Tracking Setup:

    • Own the configuration of Google Tag Manager, being able to change and optimize configuration.

    • Monitor whether tracking works properly and adjust if needed. Both Web (Snowplow) and Mobile/App.

    • Align closely with Product and IT regarding optimization of the tracking setup and specify potential improvements.

  • Performance Measurement and Reporting:

    • Align with marketing stakeholders regarding key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives.

    • Regularly monitor, report, and analyze marketing performance against established KPIs.

    • Be responsible for standard reports and dedicated campaign reports.

    • Continuously improve cost reporting and forecasting to enhance predictability as we scale investments.

  • Attribution and statistical modeling:

    • Drive further development of attribution models to ensure the best possible investment allocation per market.

    • Try to capture value of investments with limited measurability, e.g. offline, via statistical modeling.

  • Collaboration:

    • Collaborate with marketing teams to develop data-driven strategies and optimize campaigns for improved performance. You will deliver the analytics part and work closely with the respective teams on the interpretation/ conclusion.

    • Work closely with other departments such as data analytics and data engineering, country managers and business lines, product development and finance to ensure alignment of marketing efforts with overall business goals.

Your Profile
  • Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree is a plus.

  • Minimum of 5 years experience as a (Marketing) Analyst with a focus on data analysis and interpretation. Leadership experience is a plus.

  • Strong proficiency in data analytics tools such as Google Analytics, Looker or similar platforms. Knowledge of customer data platforms would be a plus.

  • Advanced skills in statistical analysis and data visualization tools (e.g., Python, R, Tableau) and in SQL.

  • Excellent communication skills with the ability to present complex data findings in a clear and understandable manner.

  • Strong problem-solving and critical-thinking skills.

  • Ability to manage multiple projects simultaneously and meet tight deadlines.

  • Basic knowledge and interest in financial products would be a plus.

  • Good level of English language is essential, knowledge of other European languages (e.g. German, Dutch or Spanish) is a plus.

If you are a data-driven marketing professional with a passion for turning insights into action, we invite you to apply for this exciting opportunity to contribute to our company's success.

Join our mission, join our team - and grow with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which, connects more than 40 different nationalities.

You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.

As part of our team, you will benefit from:

  • Personal training budget of €2,000 and 4 full training days per year.

  • Access to Babbel for continuous language learning.

  • Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.

  • Flexible working hours, home office and 28 vacation days.

  • Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month.

  • A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.

  • Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.

  • You are moving from another country or city to join us? We will support your relocation.

About us

Raisin is the trailblazer in the savings and investment space. Founded in 2012, the fintech company started by opening the $95+ trillion deposits and investments market of the European Union, the United Kingdom and the United States to consumers. Today, Raisin serves more than one million customers in these three markets, offering savings products as well as investment and pension products. This makes the Berlin-based fintech one of the leading global savings and investments marketplaces. Savers get a wider choice of attractive products with the ability to move their money freely. In addition, financial service providers get best-in-class marketplace solutions for their customers, and banks get better access to retail funding. Raisin operates its own B2C marketplaces in Europe and the U.S. under the brands Raisin, WeltSparen and ZINSPILOT.

In Germany, the company offers ETF-based investment and retirement products, Private Equity and Crypto investments, and savings products. Raisin works with over 400 banks and financial service providers from over 30 countries. Raisin has €50 billion AuA and generated over €1 billion in interest for its customers worldwide. Raisin is backed by renowned international investors such as b2venture, Deutsche Bank, Goldman Sachs, Greycroft, Headline, Index Ventures, Latitude Ventures, Orange Ventures, PayPal Ventures, Top Tier Capital Partners, Ribbit Capital, Vitruvian Partners and M&G.

The company has offices in Berlin, Frankfurt, Hamburg, Madrid, Manchester, Munich and New York.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.