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Our mission is to ensure that pet owners have everything they need so that that their pets live long, healthy and happy lives. We are building: 1) Transparent & innovative insurance products with great cover Because existing products are not fit for purpose and insurers are not always trusted, there are still 75% of unprotected pets in the UK. We want to create products that protect you against the unexpected. Products that do not let you down in time of need. Products that you understand and trust. 2) Services to meet all your pet's health & well-being needs We want to help our members and their pet(s) on an ongoing basis, not just when they need to claim. To that end, we will ensure that pet owners have everything they need at their disposal to ensure the health and well-being of their pet(s) for their entire lifetime. 3) A digital-first platform to bring it all together Our core belief that when your pet is unwell, all the attention and focus should be on giving them the best care. We want to bring pet care and insurance into the digital age by building a simple, fast and frictionless experience, bringing our products and services together.Something looks off?