About Us:

Innatera is a rapidly growing Dutch semiconductor company that develops ultra-efficient neuromorphic processors for AI at the edge. These microprocessors mimic the brain’s mechanisms for processing fast data streams from sensors, enabling complex turn-key sensor analytics functionalities, with 10,000x higher performance per watt than competing solutions. Innatera's technology serves as a critical enabler for next-generation use cases in the IoT, wearable, embedded, and automotive domains.

We’re looking for a Director of Sales and Business Development in China. In this role, you will be responsible for establishing Innatera’s commercial presence in China, with a strong focus on customer acquisition, business development, and revenue growth. You will lead the entire sales cycle, from identifying opportunities to closing deals, and drive strategic initiatives to expand Innatera’s market reach in AI chips, consumer electronics, IoT, and other sectors.

We will trust you with:

• Developing and executing a commercial strategy for China, aligning with Innatera’s global business objectives and preparing for future expansion into the wider Asia region;

• Drive new business opportunities, focusing on high-impact customer engagements in consumer electronics, industrial, IoT, AI, and automotive sectors;

• Lead the end-to-end sales process, from prospecting to closing deals, ensuring strong pipeline development with key accounts in China;

• Establish key partnerships with major sensor companies, system integrators, distributors, and device manufacturers across the region;

• Engaging in business development activities, developing strategic GTM plans, and taking care of RFPs and RFIs specific to local market needs;

• Negotiating and structuring deals, ensuring long-term customer relationships and revenue growth while navigating diverse business practices;

• Representing Innatera at industry events, conferences, and trade shows, strengthening our brand presence in the Chinese market;

• Collaborating with internal teams (engineering, marketing, product) to align commercial efforts with technical and product roadmaps, bridging the gap between regional customer requirements and HQ;

• Working closely with executive leadership to refine sales strategies, define KPIs, and achieve revenue targets.

What will you need to succeed:

• We’re looking for a hunter - resilient, persistent, and proactive in driving sales in new markets;

• Native-level fluency in Mandarin and professional fluency in English;

• Ability to work independently in a remote, high-growth startup environment;

• Willingness to travel frequently, specifically requiring regular travel between China and Taiwan;

• Prior experience working in startup environments or establishing new regional operations;

• Knowledge of the consumer electronics supply chains and key industry players in China;

• Proven experience in sales and business development within the semiconductor industry in the region (AI chips, IoT, consumer electronics, industrial applications);

• Strong background in selling chips and solutions to large consumer electronics markets and the semiconductor/ODM ecosystem;

• Deep understanding of the AI ecosystem, edge AI, and embedded AI applications;

• Strong ethical decision-making and ability to act in the best interest of both the company and customers;

• Strong negotiation and communication skills, with the ability to navigate complex sales cycles across different cultural contexts;

• Demonstrated experience in building commercial partnerships and managing high-value enterprise customers;

• Experience with business expansion strategies in new regions and managing local distribution channels;

• A technical background and/or strong understanding of AI chips, neuromorphic computing, or related technologies is a big plus!

Why join Innatera?

• You will be part of a pioneering team revolutionizing AI chip technology, driving real impact in the AI, IoT, and semiconductor markets;

• You will take ownership in a high-growth startup environment, where your sales and business development efforts will directly shape market success;

• You will work with an ambitious, cross-functional team, collaborating with top-tier customers to bring cutting-edge AI solutions to real-world applications;

• You will have autonomy and leadership in defining and executing sales strategies for China

• You will have a flexible working environment that supports both professional and personal growth;

• You will enjoy an inclusive company culture that values open communication, diversity, and holistic development.

If you are a dynamic sales leader passionate about scaling cutting-edge AI chip technology in China, we’d love to hear from you!

Whether you’re passionate about microarchitecture, excited by verification or physical design, driven by supporting operations, building strong teams, or mastering the details of accounting, we’d love to hear from you!

If you're ready to shape the future of technology with us, click Apply and share your story.

Innatera is proud to be an equal opportunity employer. We welcome applicants of all backgrounds and experiences and are committed to building a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, age, or other protected characteristics. If you require accommodations during the recruitment process, please let us know – we’re happy to support you.