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Marketing Automation Specialist (M/F/D)



Marketing & Communications
Posted on Monday, August 7, 2023

Your duties

  • You plan appealing email marketing campaigns for existing and new customers and realize them with the help of marketing automation in HubSpot
  • You define workflows for lead nurturing along the customer journey and, in coordination with the supervisor, build a funnel marketing for lead generation
  • You analyze sent mailings, evaluate them and use A/B tests to constantly optimise the target group approach
  • You coordinate closely with our sales team on lead status
  • You also support events, trade fairs and webinars from the invitation process to the follow-up with convincing mailings
  • You will report directly to our Director Marketing

Our requirements

  • You have completed a commercial apprenticeship or a degree with a focus on marketing/communication and at least 3 years of professional experience – IT industry would be a plus
  • You have extensive experience with marketing automation in HubSpot
  • You are characterised by a careful, structured and independent way of working, are a team player, sociable and enjoy communicating
  • You are comfortable with MS Office (Word, Excel, Power Point)
  • Your German skills are very good and you can also communicate in English – both written and spoken

What we offer

  • You can expect a motivated, diverse and international team with flat hierarchies, fast decision-making processes, feedback culture at eye level and the common will to develop our company with a clear and
    sustainable growth strategy
  • With us, you can quickly take on responsibility, work independently and have plenty of room for your own ideas
  • You will receive a permanent employment contract, a competitive salary and additional benefits, such as drinks, fruit and regular employee events
  • For your professional and personal development, we provide individual training tailored to your tasks
  • Hybrid Work: With a mix of home office and office days, we combine the best of both worlds to give you a good balance between flexibility and regular exchange on site
  • Workation: You love to travel and would like to work on the road? No problem! As long as you do your job, you can also work abroad temporarily by individual arrangement