Senior CRM Manager (m/f/d) - Focus Retention

EDURINO sets new standards for early childhood education through hybrid learning.

We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.

As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.

As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth. Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike.

• Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long-term customer success and loyalty
  
  

• Lead the end-to-end execution of user-flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem
  
  

• Craft high-quality, on-brand copy and visual assets by utilizing AI environments to maintain speed within our team
  
  

• Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights
  
  

• Partner closely with the Product team to extend digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey
  

• Integrate wider marketing campaigns and product launches into personalized, customer-facing plans that resonate with our community of parents

We are looking for a data-fluent strategist who possesses the creative spark to turn emails into a captivating narrative for families. You thrive in an environment where you own the entire lifecycle, from high-level roadmap definition to the final analytical evaluation.

• 4+ years of relevant CRM experience in a B2C environment, ideally with an app-based product
  
  

• Expertise in building complex automation triggers and lifecycle setups that go beyond welcome or abandoned cart flows
  
  

• A strong analytical foundation with the ability to set up and manage your own monitoring systems for KPIs, cohort analysis, and segmentation
  
  

• Native-level German and fluent English skills to ensure our communication is empathetic and culturally resonant
  
  

• Advanced proficiency in leveraging AI tools to build custom workflows that accelerate creative production and strategic ideation
  
  

• Experience working in small, lean teams where you are comfortable handling everything from high-level strategy to hands-on execution
  
  

• Passion for storytelling and turning user insights into creative, audience-oriented stories
  

• Bonus: You have a track record of successfully scaling friend-referral systems or launching emerging communication channels like WhatsApp and RCS

We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn.
EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of ethnicity, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.

• A start-up culture based on trust. You own your schedule and location - what matters is what you move.
• Remote-first, outcome-focused. Work remotely from anywhere in Germany or the UK, ideally within reach of our hubs Munich, Berlin, and London.
• Regular in-person events. We meet up in person twice a year as a full company, and teams connect regularly online and offline. From pub quizzes to hiking at Tegernsee - we like to keep it fun.
• Equity for everyone. Every team member gets a share package - so when Edurino grows, you grow with us.
• Truly international. English is our company language and our team brings amazing ideas and cultures from over 20 countries.
• Support beyond the job. In Germany, we offer KITA allowance, bike leasing (JobRad), and a company pension scheme. Everyone receives the gear they need (Mac or Windows), plus access to exclusive employee discounts.
• Room to grow. We believe in learning fast, failing forward, and lifting each other. There’s budget and mentorship for high-performers who want to take the next step.
  
  

1. We look forward to receiving your application (CV is enough!). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions.
2. Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study.
3. We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved.
4. You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references.
5. After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay!
   The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box!