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CRM Manager E Commerce (m/f/d) | Educational Gaming Tech Startup



Munich, Germany · Berlin, Germany · Remote
Posted on Tuesday, July 9, 2024
About Edurino
EDURINO is a new way of educational gaming loved by kids and parents alike. We rethink how kids learn and play with our hybrid learning system that combines a digital app, real figurines and our ergonomic stylus. Our team is dedicated to creating innovative and interactive, game-based learning experiences for preschoolers between 4-8+ years old. We have a strong investor backing (a.o. DN Capital, Tengelmann Ventures, FJ Labs, b2venture, and Emerge Education) and are about to expand our reach to more learners around the globe!

As our Junior CRM Manager, you’ll craft and execute fun and engaging CRM campaigns, making our communication personal and impactful. You’ll help grow our community, turning happy customers into excited brand ambassadors. If you’re passionate about shaking up early childhood education and want to be part of a fast-growing Edtech, we’d love to have you on board!
Apply for this job if you are passionate about…
  • Joining a fast-growing Edtech when it moves from start to scale up
  • Revolutionizing early kids' education and pushing the boundaries of learning through play
  • Building an exceptional relationship with customers through your creativity and people skills
Your mission at EDURINO
  • Develop CRM campaigns (email, WhatsApp, app, onsite) to increase customer loyalty
  • Set up email and WhatsApp automations along the customer journey, considering opportunities for personalization and segmentation
  • Define & execute the CRM strategy for DACH and UK B2C together with the Senior CRM Manager
  • Define segments and user data enrichment strategies to personalize CRM communication
  • Carry out lead generation measures to increase the subscriber base of all CRM channels
  • Support with CRM tech projects to ensure an up-to-date tool stack as well as unified customer data view in our CRM setup
  • Adopt new trends and communication channels to increase customer retention
  • Execute A/B tests to identify growth opportunities
  • Grow our Friend Referral program to convert customers into brand ambassadors
  • Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation
It is a match if you…
  • Have gathered first experience in Customer Relationship Management, preferably in a startup environment or e-commerce
  • Hold a degree in a marketing or business administration related field
  • Combine creativity with an analytical mindset
  • Are passionate about our brand, and want to form the future of digital education with us
  • Are highly motivated, see new challenges as an opportunity and want to implement your own ideas
  • A business-fluent in English and German or are an English native speaker

  • You’ve already set up the CRM for a start-up or e-commerce company
  • Have worked with E-Mail Marketing tools (ideally Klaviyo)
  • Have experience with CRM tech projects and the setup of CRM automations
Starting date
as soon as possible
About us
What we believe in

We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas and cultures leads to the creation of better products. We hire people who are passionate about the product and team, and we favor ability and willingness to learn over experience. EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.

What makes us special

  • A start-up culture based on trust with flat hierarchies. Join an early stage start-up, take on responsibility from day 1 and be part of the ride.
  • A hybrid working mode. Work remotely from wherever you like within Germany or from our office in Munich (Haidhausen) and co-working space in Berlin.
  • Regular company events. We meet in Munich every 4 months and do fun stuff together. Travel expenses covered.
  • Regular team events (online and offline). While remote, we meet online for a pub quiz or a drawing game. While in Munich, we go hiking at Tegernsee, we meet at the "Biergarten" or we do an exit game.
  • A multicultural team and English first as our company language. We believe that a variety of perspectives, ideas and cultures lead to better products.
  • A share package for every employee. You benefit from the exit of a rapidly growing company.
  • Family-friendliness and work-life balance. We have trust-based working hours that offer a maximum of flexibility and self-management.
  • Development Opportunities. We offer personal development time during working hours and a yearly development budget of 1.000€.
  • Additional benefits. KITA allowance (Germany), the hardware you need (e.g. Mac or Windows), employee benefit offerings with exclusive discounts, bike leasing (JobRad), and a company pension scheme.

How to become part of the team

  1. We look forward to receiving your application (CV is enough!). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. After our company presentation, you will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions.
  2. Depending on the position, there is now a small homework for you - either an art/coding test or the elaboration of some questions within a case study.
  3. We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved.
  4. You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references.
  5. After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay!
  6. The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech team and of course receiving your EDURINO onboarding box!