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Marketing Manager (m/f/d) SEA focus in part- or full-time at internationally growing educational gaming start-up



Marketing & Communications
Posted on Saturday, December 23, 2023
About Edurino

EDURINO is a new way of educational gaming loved by kids and parents alike. We rethink how kids learn and play with our hybrid learning system that combines a digital app, real figurines and our ergonomic stylus. Our team is dedicated to creating innovative and interactive, game-based learning experiences for preschoolers between 4-8+ years old.
We have a strong investor backing (a.o. DN Capital, Tengelmann Ventures, FJ Labs, b2venture, and Emerge Education) and are about to expand our reach to more learners around the globe!

Role Purpose
We are building an innovative Marketing team to help EDURINO on the way to becoming the brand for digital education – that's why we need you as Performance Marketing Manager (m/f/d) with a focus on SEA!

Sounds exciting?
Then read on and apply today (CV is enough!)
The Performance Marketing team is looking forward to meeting you!

This role can be performed completely remotely within Germany and/or in our Munich office and Berlin co-working space. #LI-Remote #LI-Hybrid

Apply for this job if you are passionate about…
  • … joining a fast-growing Edtech when it moves from start to scale up.

  • … revolutionising early kids' education and pushing the boundaries of learning through play.

  • … building an exceptional relationship with customers.

Your mission at EDURINO
  • You conceptualize, implement and optimise our performance marketing channels as a channel owner with focus on:

    • Google Ads (especially search ads, shopping ads, and performance max ads)

    • Bing Ads

    • Amazon Ads

  • You analyse campaign and ad performance and identify opportunities to improve the campaigns.

  • You create reportings by using our comprehensive data base and dashboards and permanently develop them further together with the whole Performance Marketing team.

  • You build up a profound strategy for brand searchterms and prospecting searchterms by continuously analysing them, optimising them and searching for new searchterm opportunities.

  • You optimise towards set KPIs (CPO, ROAS) in close exchange with our Performance Marketing Lead.

  • You implement performance marketing channels in new countries starting with DACH and UK.

  • You are always looking for new trends and solutions around performance marketing.

  • You work closely with our Brand Marketing team, especially our Brand Manager, Brand Designer and Shopify Owner on landing page strategies, and give data insights to the wider team to scale our business (e.g. for SEO, ASO, …).

It is a match if you…
  • ... gained hands-on experience in (Performance) Marketing at a consumer and/or eCommerce brand (Google Ads, Bing Ads, Amazon Ads, Marketing tracking solutions)

  • ... love working data driven and analytical, bringing this data perspective into consideration of the design by the creatives, and landing pages and the copy of the ads.

  • … understand the importance of the level of accuracy required to successfully implement performance search campaigns and are detail-oriented.

  • … are not afraid to handle campaigns with a 6-figure budget spend per month.

  • … are hands-on and always eager to implement new campaigns short-term.

  • … are a team player and have a growth mentality.

  • … are business-fluent in English and German (C1) – German skills are mandatory due to the (partly German) copies you work with.

Starting date
as soon as possible
About us
What we believe in

We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas and cultures leads to the creation of better products. We hire people who are passionate about the product and team, and we favor ability and willingness to learn over experience. EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.

What makes us special

  • A start-up culture based on trust with flat hierarchies. Join an early stage start-up, take on responsibility from day 1 and be part of the ride.
  • A hybrid working mode. Work remotely from wherever you like within Germany or work from our office in Munich (Haidhausen).
  • Regular company events. We meet in Munich every 4 months and do fun stuff together. Travel expenses covered.
  • Regular team events (online and offline). While remote, we meet online for a pub quiz or a drawing game. While in Munich, we go hiking at Tegernsee, we meet at the "Biergarten" or we do an exit game.
  • A multicultural team and English first as our company language. We believe that a variety of perspectives, ideas and cultures lead to better products.
  • A share package for every employee. You benefit from the exit of a rapidly growing company.
  • Family-friendliness and work-life balance. We have trust-based working hours that offer a maximum of flexibility and self-management.
  • Development Opportunities. We offer personal development time during working hours and a yearly development budget of 1.000€.
  • Additional benefits. KITA allowance (Germany), the hardware you need (e.g. Mac or Windows), employee benefit offerings with exclusive discounts, bike leasing (JobRad), and a company pension scheme.

How to become part of the team

  1. We look forward to receiving your application (CV is enough!). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. After our company presentation, you will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions.
  2. Depending on the position, there is now a small homework for you - either an art/coding test or the elaboration of some questions within a case study.
  3. We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved.
  4. You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references.
  5. After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay!
  6. The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech team and of course receiving your EDURINO onboarding box!