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B2B CopyWriter



Marketing & Communications
London, UK
Posted on Monday, May 13, 2024

Meet DeepL

DeepL, Europe's leading AI company since 2017, is dedicated to breaking down language barriers and bringing cultures closer together. Our expertise in AI and neural networks has enabled us to create cutting-edge communication technologies for businesses, including the acclaimed DeepL Translator which offers 30+ languages, and DeepL Write, our AI writing companion. Our core offering includes a suite of products and tools made for businesses to communicate more effectively, both internally and with their customers around the globe.

Our goal is to become the global leader in Language AI and build products that help drive better communication, drive connection, and make real-life impact. To do that, we need talented people, like you, who want to be a part of this exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your destination.

What sets us apart

We are committed to innovation and to a nurturing work environment. Founded by developers and researchers, we spend a lot of time actively reviewing the latest trends in generative AI and software engineering. Known for pioneering AI technologies, we dive deep into cutting-edge research to create not only translations, but advanced language solutions. Combining our use of modern technology, comprehensive employee benefits with our open and welcoming work culture is what sets us apart.

When we tell people about DeepL as an employer, the reactions are overwhelmingly positive. Maybe it's because of the products that have helped countless people worldwide, or maybe it's because of our shared goal of improving communication for individuals and businesses worldwide. What we're certain of is this: being part of DeepL means joining a team committed to innovation and the well-being of its employees.

Meet the teams behind this journey

As a Copywriter at DeepL, your primary responsibility is to create compelling marketing content tailored specifically to our business audiences across a multitude of platforms. This encompasses a wide range of materials including campaigns, email newsletters, landing pages, social media posts, video scripts, white papers, blog articles, customer stories, ads, and newsletters. Your work involves close collaboration with both internal and external stakeholders to gather insights that inform and enhance our content strategy. Your ultimate objective is to generate copy that deeply resonates with our customers, demonstrating a profound understanding of our product. Moreover, you'll actively contribute to initiatives aimed at elevating DeepL's brand visibility and driving lead generation. Working closely with the marketing team, you'll play a key role in shaping and refining our content strategy, always striving to adhere to industry best practices. Your sharp focus on optimization will facilitate continuous improvement, including the implementation of A/B testing to pinpoint messaging that most effectively connects with our target audience.


Your responsibilities

  • Produce clear, engaging long- and short-form marketing materials for our business audiences: campaigns, email, landing pages, social media, video scripts, white papers, blog posts, customer stories, ads and newsletters

  • Collaborate directly with corporate stakeholders, internally and externally, to source information that enriches DeepL’s business-facing content

  • Draft and edit compelling copy that speaks the way our customers speak and demonstrates deep understanding of the product

  • Contribute to content that drives DeepL’s brand awareness and generates leads

  • Work with our marketing team to help enrich our content strategy

  • Follow content marketing best practices to continuously improve DeepL’s digital experience

  • Write with an eye for continuous optimization and interest in A/B testing to refine key messages to understand what resonates with our target audiences

Qualities we look for
  • 3-5 years experience in a similar role in tech, ideally in a B2B SaaS company, with a portfolio of work

  • You understand B2B audiences and know how to adjust your tone of voice and communicate business value clearly

  • You have an eye for a story and the ability to translate complex ideas into simple and engaging messages

  • You’re a stellar verbal and written communicator, a master of tone of voice and style, and a sharp-eyed editor

  • Excellent research skills: You know where to source information, how to incorporate case studies, proven data points, and persona-based messaging into your content

  • You understand the different segments of the marketing funnel and you know how to create copy that converts

  • Strong sense of ownership for your projects, from inception to final delivery

  • Very comfortable working cross-functionally and cross-culturally, a self-starter, and a quick learner

What we offer

  • Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.
  • Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy makes us better together.
  • Hybrid work, flexible hours: whether you're near our hub in Cologne, or prefer the comfort of your own home, you decide where your office is. We offer flexible working hours and trust in your productivity, all in sync with your team's general locations and time zones to foster effective and seamless collaboration. Our aim is to integrate your work with your lifestyle, ensuring a balance that respects both your needs and our operational requirements.
  • Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner on-boardings, to company-wide events that bring us all together–literally.
  • Comprehensive health insurance: your health comes first. With our comprehensive insurance, we'll make sure you're covered from head to toe.
  • 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
  • Annual learning budget: because we never stop learning, we’ve set up an annual budget for your professional development—pick a learning path that contributes to your career development and we'll back you up.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

Please make sure to send your application in English.

  • United Kingdom
Marketing and Communications