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ABM Campaign Manager



London, UK
Posted on Wednesday, May 8, 2024

Meet DeepL

DeepL, Europe's leading AI company since 2017, is dedicated to breaking down language barriers and bringing cultures closer together. Our expertise in AI and neural networks has enabled us to create cutting-edge communication technologies for businesses, including the acclaimed DeepL Translator which offers 30+ languages, and DeepL Write, our AI writing companion. Our core offering includes a suite of products and tools made for businesses to communicate more effectively, both internally and with their customers around the globe.

Our goal is to become the global leader in Language AI and build products that help drive better communication, drive connection, and make real-life impact. To do that, we need talented people, like you, who want to be a part of this exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your destination.

What sets us apart

We are committed to innovation and to a nurturing work environment. Founded by developers and researchers, we spend a lot of time actively reviewing the latest trends in generative AI and software engineering. Known for pioneering AI technologies, we dive deep into cutting-edge research to create not only translations, but advanced language solutions. Combining our use of modern technology, comprehensive employee benefits with our open and welcoming work culture is what sets us apart.

When we tell people about DeepL as an employer, the reactions are overwhelmingly positive. Maybe it's because of the products that have helped countless people worldwide, or maybe it's because of our shared goal of improving communication for individuals and businesses worldwide. What we're certain of is this: being part of DeepL means joining a team committed to innovation and the well-being of its employees.

Meet the teams behind this journey

The ABM Campaign Manager at DeepL plays a critical role in developing and implementing account-based marketing strategies to drive expansion opportunities from key accounts globally. This role requires expertise in demand generation, multi-channel campaign execution and strong collaborative skills. As a member of the Global Integrated Marketing Campaigns (ICM) team within the Demand Generation organisation, this position reports to the Global Demand Gen Campaign Lead.


Your responsibilities

  • Develop and execute integrated ABM programmes across key geos (EMEA, APAC, NAM) to drive revenue through expansion opportunities from key accounts.

  • Implement multi-channel ABM campaigns, managing strategy, team alignment and project execution.

  • Collaborate with sales, marketing and SDR teams to ensure a unified approach.

  • Partner with Marketing Ops and Business Ops for tool support and integration.

  • Document processes and best practices in the form of playbook.

  • Provide ongoing campaign reporting and insights.

Qualities we look for
  • 5+ years in demand generation/B2B marketing, preferably in B2B SaaS/enterprise software.

  • Proven track record of managing account based marketing campaigns, preferably on a regional or global scale.

  • Strong project management skills with the ability to manage multiple campaigns simultaneously.

  • Stellar account research skills, including proficiency in ICP interviews, intent data analysis, and Salesforce reporting.

  • Knowledge of CRM/marketing automation tools, preferably Salesforce and Hubspot.

  • Experienced with ABM tools such as Demandbase, 6sense, Cognism.

  • A proactive, strategic thinker with exceptional attention to detail.

  • Additional Language is a plus, (French, Japanese, Italian, Portuguese, Korean, Spanish, German)

What we offer

  • Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.
  • Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy makes us better together.
  • Hybrid work, flexible hours: whether you're near our hub in Cologne, or prefer the comfort of your own home, you decide where your office is. We offer flexible working hours and trust in your productivity, all in sync with your team's general locations and time zones to foster effective and seamless collaboration. Our aim is to integrate your work with your lifestyle, ensuring a balance that respects both your needs and our operational requirements.
  • Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.
  • Comprehensive health insurance: your health comes first. With our comprehensive insurance, we'll make sure you're covered from head to toe.
  • 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
  • Annual learning budget: because we never stop learning, we’ve set up an annual budget for your professional development—pick a learning path that contributes to your career development and we'll back you up.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

Please make sure to send your application in English

  • United Kingdom
Marketing and Communications