Media Manager
Calvin Risk
Marketing & Communications
foshan, guangdong, china
Posted on Apr 18, 2026
Key Responsibilities:
- Develop and execute media strategies tailored based on business
- Plan, manage, and optimize multi-channel media campaigns to drive awareness and talkability
- Lead media planning and guide counterpart operation, including budget allocation, publisher mix, and performance tracking
- Own and grow brand presence on Douyin (DY) and Xiaohongshu (RED) through media co-op
- Collaborate with brand, comms, and IT teams to deliver high-performing campaigns
- Analyze campaign data and user behavior to continuously optimize performance
- 3+ years of experience in digital marketing, media planning, or ABM-related roles
- Proven experience in media planning and campaign management across digital channels
- Hands-on experience with Douyin (DY) and Xiaohongshu (RED) marketing, including content strategy and platform mechanics
- Data-driven mindset with strong analytical and optimization skills
- Excellent communication and cross-functional collaboration abilities
- Experience in social marketing or paid media optimization
- Familiarity with Yuntu/Lingxi/Juguang/Huahuo
- Experience working with Chinese digital ecosystems and platforms