Job Description:

TW Media Strategy development:

• Lead full‑funnel media strategy development and holistic planning for a portfolio of brands and a range of target segments across online and offline media channels and in TW markets
• Identify local breakthrough testing opportunities, lead pilot design, and scale winning approaches across brands and categories
  
  

EC Performance Marketing:

• Define and lead performance marketing strategies for all brands, leveraging cutting‑edge retailer media, MarTech/AdTech solutions, and in‑market capabilities
• Oversee EC media/ brand performance and guide the brands to define the right media budget allocation, smart choices and execution tactic to achieve the best media results
• Partner closely with brand and sales teams to deliver high‑impact EC brand campaigns that maximize both brand and sales outcomes
  
  

External strategic partnerships:

• Build strong, future‑looking partnerships with agencies, media vendors, tech partners and data providers to deliver breakthrough brand activations and annual negotiation
• Maintain high level joint partnership with e-retailers to co-create innovative idea and solution (e.g., data, CRM, digital media capability)
  
  

Media/ EC Capability Building:

• Create and scale media/ EC marketing capability toolkits, best‑in‑class practices, and cross‑brand learning reapplication
  
  

Media stewardship and governance:

• Oversee and manage the processes related to directing, influencing or monitoring the actions of agencies to ensure business objectives are met in line with the contractual agreement and in a manner consistent with laws and P&G policies. Define the regional media proof of performance process in alignment with global guideline, execute risk-based governance, monitor compliance and address risks
  
  

Skills:

Developing Partnerships; Data Analytics; Teamwork; Business Drivers

Qualification:

• 3-10 years of experience in media or EC role, with proven success in leading media strategy and EC campaign planning.
• Proven ability to lead teams, inspire cross‑functional partners, and continuously self‑upskill in EC and digital innovation.
• Strong business judgment in navigating complex e-retailer and media environments to drive innovation.
• Ability to influence and engage internal and external stakeholders through data-driven insights and strategies.
• Strong analytical skills and collaborative mindset to build relationships across team and leaders.
• Passion for understanding business context and shopper behavior to inform better decision.