• Regional Strategy & Execution: Develop and implement tailored marketing strategies to grow the brand and customer base within the Miami region, with a focus on high-net-worth individuals, corporate clients, and premium travelers.
• Campaign Management: Lead the creation and execution of multi-channel marketing campaigns (digital, print, events, etc.), ensuring alignment with brand guidelines and business goals.
• Market Research & Analytics: Analyze market trends, competitor activity, and customer insights to inform marketing strategies and optimize performance. Use data to track campaign performance and adjust tactics as needed.
• Partnerships & Collaborations: Identify and build partnerships with luxury brands, local businesses, hotels, and event organizers to enhance the brand’s presence and generate new business opportunities.
• Content Creation & Brand Messaging: Oversee content development for digital platforms, including social media, websites, and advertising materials, ensuring it reflects the high-end nature of the brand.
• Event & Experiential Marketing: Organize and execute exclusive events, promotions, and VIP experiences that build brand loyalty and raise awareness within the local community.
• Team Leadership & Collaboration: Collaborate with cross-functional teams to ensure that marketing initiatives are integrated into sales, customer service, and product strategies. Provide leadership and guidance to junior marketing team members or interns when applicable.
• Budget Management: Manage the regional marketing budget, ensuring cost-effective use of resources to drive maximum ROI.
• Reporting & Optimization: Provide regular reporting on marketing campaign performance, key metrics, and ROI, and use insights to continuously optimize marketing activities.

ABOUT YOU:

• Bachelor’s degree in Marketing, Business, or related field (MBA or advanced marketing certifications preferred).
• 5+ years of experience in marketing management, preferably within luxury, hospitality, or transportation sectors
• Strong ability to develop and execute region-specific marketing strategies aligned with broader company goals.
• Strong organizational and project management skills with the ability to oversee multiple campaigns simultaneously.
• Expertise in balancing creative ideation with data-driven decision-making to deliver compelling campaigns.
• Exceptional written and verbal communication skills with the ability to craft high-quality content and persuasive messaging for luxury audiences.
• Fluency in English, other languages are an advantage.
• Familiarity with the Miami market and experience engaging affluent consumers in this region.
• Proficiency in digital marketing, including SEO, social media, paid ads, email marketing, and analytics tools (Google Analytics, Social Media Insights, etc.).

We are Blacklane, providers of premium global chauffeur services. Our mission is to create true peace of mind for discerning travellers by delivering perfect experiences around the world and to inspire a better future. Blacklane is offering airport transfers, City-to-City commutes, In-city mobility chauffeur hailing and Chauffeur-by-the-hour in over 50 countries globally, either pre-booked or on-demand. Whether it’s for business or pleasure, Blacklane and its 300 employees and tens of thousands of chauffeur partners have the right premium transportation service for you. By changing how people move, we opened up new opportunities for our chauffeur providers and set industry standards for climate protection in the travel industry.

Working at Blacklane: We prioritize fostering a strong company culture that promotes collaboration, innovation, and meaningful connections among our employees. Our offices in Berlin and Dubai serve as a central hub where employees come together to collaborate, build relationships, and participate in cultural events that reinforce our shared values. For our employees outside these geographies we promote having a hub life where our employees come together in their specific locations as we believe this plays a crucial role in supporting employee well-being, facilitating career development opportunities such as shadowing and mentorship programs, and nurturing a sense of belonging within our team. We are committed to creating a workplace where every individual feels valued, supported, and empowered to contribute their best work. Through our dedication to cultivating a strong company culture, we aim to drive engagement, productivity, and success across the organization and also offer the following:

• Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
• Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
• Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us!
• Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
• Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
• Sustainability: We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane plans to deliver 35% of global rides in EVs by year-end 2024, and 50% by the end of year 2025.
• Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.

Upgrade your career with Blacklane